WTF THE NFT

UNDERSTAND, DECIPHER, GET STARTED

INSIGHTS
DECODING TRENDS
BEST PRACTICES
GLOSSARY

E-BOOK

NFT, The Future of Luxury? This was the title of the focus in Replay N°346 that we published in March 2021, and for the past year, we have been following what is shaping up to be the new digital revolution in luxury 3.0.

Beyond the three-letter acronym that is making headlines in the press and the bidding of the major auction houses, from Christie’s to Sotheby’s, what is really behind this new “buzzword” NFT, which is unleashing passions and debate on social networks? And why is this new digital UFO attracting so much media attention since the beginning of the year?

No doubt an opportunity for brands, especially in the luxury world: control, traceability, rarity, authenticity, desirability… are the key words of this new promise – NFT – which no longer opposes the idea of luxury to that of digital. On the contrary, it confirms their inevitable convergence, made of small evolutions and big revolutions.

WTF the NFT has been designed to help you understand, decipher and anticipate the key issues underlying the “non-fungible token”: the future of luxury, of course!

A study on the emergence of the NFT phenomenon and the major highlights of 2021: insights, key figures, trends with more than 50 use cases and best practices in the various luxury sectors: beauty, fashion, wine and spirits, watching and jewellery, luxury tourism and lifestyle.

MASTERCLASS

We present the key elements of the e-book during a 1-hour masterclass, either face-to-face (according to COVID standards) or remotely (Teams or Zoom session, at your convenience), in French or in English.

The recommended format: 45 minutes of presentation followed by 15 minutes of Q&A with the participants for an initial introduction.

The video recording of the masterclass as well as the presentation PDF will be delivered to you at the end of the session.

We invite you to fill out the form below if you have any questions or need additional information on our rates, the course of the intervention, etc.

SPEAKERS

Katja Graisse and Stéphane Galienni are both associate directors of Balistik Art, an agency founded in 2007, which has been assisting major players in the luxury sector in their digital strategies for 15 years now. Both of them are regular speakers at corporate events, conferences in France and abroad, and are also teachers at the Paris School of Luxury.

Main client references:
LVMH, L’Oréal Luxe, Clarins, Coty Prestige, Puig, Pernod Ricard, Tod’s Group, Richemont, etc.

Katja Graisse

English Speaker

Associate Director of BLSTK: 20 years of experience in digital and luxury with numerous international conferences: The Essence of Luxury, Inhorgenta Munich, as well as workshops for numerous luxury houses, and HEC Major / Executive Certificate in Luxury.

Stéphane Galienni

French Speaker

Associate Director of BLSTK: 20 years of experience in digital and luxury with many conferences in France: luxury fairs, Paris Luxury Summit, Twitter France, Le Monde, Luxe Pack Monaco, Influencia...